I have stayed in 5 hotels in Seoul (different categories/prices) and this hotel has the best price for the quality offered. It's not a luxury hotel but the rooms are clean, good bed, free internet, large fridge, microwave, cooker, a great view when you have a room on a higher floor, friendly and English speaking staff, a washing room etc. It's in the middle of Seoul and just around the corner of a large metro station with 3 lines. Only negative would be the small bathroom but that's definitely not a show-stopper. I haven't used the breakfast so no comments on that.